This year “World No Tobacco” day was celebrated by actor Vivek Oberoi as he joined the 92.7 Big FM team in Mumbai flagging off “Cigarette Bhujao Life Banao“. This was a campaign launched by Big FM to contribute to the welfare and development of a drug-free society.
Oberoi joined the radio station in the cause by signing big caricature cut outs that read “Quit Smoking” which would be placed in the Infiniti Mall of Andheri. Oberoi has also been associated with the Cancer Patient Aide Association for more than ten years now. This opportunity with 92.7 FM gave him an even wider spread platform for awareness.